Solution elements
Focus on structure optimisation and industry-specific content segmentation for a targeted and efficient user experience.
During the development of Dan-iso's new website, there were two key focus areas in particular. One was to optimise the structure of the product catalogue to ensure an intuitive and efficient user experience. The goal was for users to quickly and seamlessly navigate the site and find relevant products with just a few clicks. This was achieved through a thorough reorganisation and logical division of the catalogue - both by product type and industry-specific segments.
The second focus area was to create a tighter and more consistent visual expression. Dan-iso already had a design guide that we used as a starting point to ensure a common thread in the graphic expression across all media. This resulted in a more streamlined and recognisable design that supports the brand's visual identity.
From the start, Dan-iso made it a priority to make the website easy to maintain. Therefore, we developed a number of flexible sections that could easily be reused with new content across the site. This made it easy to create new subpages and products, while keeping the design consistent and the structure coherent.
"Working with Martin and Ole from Sky Solution has been a pleasure from the first meeting. They have been super professional, responsive and sharp on both price, layout and technical execution."
- Rikke Kragelund, Administrative Coordinator
01
Segmented content
Dan-iso products can be used for different segments and industries. To make it easy and efficient for users to find the relevant product solutions, the products have been categorised by application area. Each segment has its own dedicated landing page, which is used for SEO purposes, but also presents the relevant products in a clear way.
02
Redesign of website
We carried out a complete redesign of Dan-iso's website based on the company's design guide, specific wishes and focus on a stronger user experience. The result is a modern, intuitive platform that reflects Dan-iso's identity and makes it easy for both new and existing customers to find relevant information and products. The entire website is built with an eye for user-friendliness, visual coherence and increased performance - both on desktop and mobile.
03
Easy handling afterwards
To ensure a consistent visual identity and efficient building of new pages, we developed a series of global sections that can be used across the entire website. These flexible building blocks make it easy to create landing pages and content pages while maintaining the design line - no matter who is behind the updates. This gives Dan-iso a dynamic, scalable platform where usability and visual consistency go hand in hand.
04
Product page built with Custom Fields
The product pages have been expanded with custom fieldsthat makes it easy and structured to add technical specifications, application methods and other important product information. The presentation of this data is programmed behind the scenes to automatically display the information in a consistent and professional layout.
05
Event tracking via Google Tag Manager
We then set up tracking of specific website events using Google Tag Manager, based on event triggers. The tracking includes downloads of safety data sheets and brochures, form submissions via HubSpot and clicks on social media links. By using event-based tracking, Dan-iso gains detailed insight into user interactions across the site, creating a strong foundation for ongoing data-driven optimisation.
Home page
Product page
Underside
"Martin has been our primary contact and has always been helpful, patient and approachable. We have felt safe throughout the whole process - and highly recommend them."
- Rikke Kragelund, Administrative Coordinator
